Yes, we are men, and we love our families! That’s why it’s so important for us to find a work/life balance.
Running a business, especially a clothing business, is a huge production. It feels great to have work that’s entirely your own, to have your own set of rules, your own schedule, and so on. So much work goes into creating and running your own business that it’s almost like having your own child, and, in fact, most people akin it to such. But what if you already have children? They say it takes a village to raise a child. So how do you balance all this work? How do you run a clothing business and run a family? How do you give adequate time to both? It’s not impossible. Read on for tips on how to run a clothing business and a family—and to rock both.
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If you have children or other family members you need to take care of, and a business, your time is limited. It’s important to make a daily and weekly plan. You have to know how much you can handle and when you’ll have time to handle it. If you have kids, you generally have a predictable schedule Monday through Friday. For example, you might drop your kids off at school at 8:00AM and pick them up at 2:30PM. The time while they are at school is your biggest chunk of free time. That’s the time you should use to review your stock, update your website, send out emails, package your merchandise, and so on.
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Keep a tablet or other smart-device with you on which you can do work while you wait at your child’s baseball or other sport practice. Don’t bring the tablet to important games, however—you want your child to know that you’re fully supporting them and that your work is not more important than they are (after all, family comes first). But remember to have realistic expectations of what you can and can’t do.
Don’t beat yourself over the head if you didn’t get around to doing a few things on one day—you can do it the next. For example, take solace in the fact that you managed to put hot dinner on the table, even if you didn’t yet get around to doing the laundry or mowing the lawn.
On the subject of realistic expectations, you should be realistic about your time. You might consider hiring a personal assistant to help you with your business. You could put up ads and find a local personal assistant. Or you could outsource assistant work to someone abroad. You can hire international personal assistants through freelance websites at a fraction of the price you’d have to pay for a face-to-face one, and, often, they do just as good work.
But the most important thing is to just organize your day. Keep a notebook on which you write a schedule. Plan, plan, plan! Set aside time for your family, set aside time for your work. But also be sure to schedule in wiggle room and “nothing” time to avoid making your life feel too strict.