Noel calls himself obnoxious this is what he is and looks every bit the part, multiple tattoos and piercings, behind this circus-style freak show is an artist and entrepenur.
DNA's mission is to create something with attitude; something people remember and are inspired by. When people wear DNA's clothes, they feel inspired by them. To change, to inspire, and even offend in order to push people’s limits of what they understand. It may scare you but donning one of Noel Austins creation WILL change you.
This is more than fashion, more than image, it’s a lifestyle.
DNA provides flying lessons but no landing lessons.